Snapback

Snapbacks

Snapbacks | CraniumFitteds.com

When it comes to hats, snapbacks are a big deal.  Approximately 1 out of every 2 hat wearers prefer to wear a snapback.  There is so much to cover and so many brands out there producing snapbacks that it would take volumes to get into.

There are several hat manufacturers that make sports licensed snapbacks like: Mitchell and Ness, New Era, 47, American Needle, and Zephyr.  Each company has its own mix of materials they like to use and as a result, each snapback has a different feel and weight to it.

Yankees snapbacks

Yankees snapbacks

Yankees snapbacks

Yankees snapbacks

Yankees snapbacks

Yankees snapbacks

Most people prefer Mitchell and Ness snapbacks because of the materials, shape and feel of their hats.  Their snapbacks are really clean and made with pride.  Design-wise, they tend to stick to classic and timeless creations.  When it comes to their production, there is a level of craftsmanship unparalleled to any other brand out there.

Snapbacks come in either a round or square visor.  Most snapbacks are being made with the square visor because that’s how they were made and wore in the 1990’s.  The brand that gets emulated often as far as hat shape is concerned is Starter.  New Era is one of the few, if not the only one, that makes their snapbacks with the 59fifty round visor and have chosen to go with their own look and fit.

Snapbacks are a staple for skateboarders.  They don’t have to fuss over sizing and fit like one has to with a fitted hat.  One of the drawbacks of fitted hats is that as you sweat, the hat shrinks so you have to pop some seams out to get the hat back to its proper size.  With snapbacks you don’t have to worry about that.  Unless you have a really small head or a really big head, this is a non-issue for you.

Of the brands mentioned, Zephyr makes their snapbacks at the lowest price-point while Mitchell and Ness makes lamb skin leather hats for $200.  Like all things in life, you get what you pay for.

Snapbacks became a hot trend back in 2010 with artists like Curren$y and Wiz Khalifa sporting the look.  The trend quickly caught on and the fire has been kindled ever since.  The trend isn’t what it used to be thanks to the dad hat trend that has taken the streets by storm.  There are many who refuse to change and would rather continue wearing their snapback instead.

We can’t forget the fitted hat enthusiasts who will always stay true to their fitteds and not dare be caught outside wearing a snapback.  Though, we have seen many turn back on their word and adapt to the times.  When it comes to manufacturing snapbacks no brand has a trade secret.  Whereas New Era has a stronghold on the fitted hat, no one has that grip on the snapback market mainly because people are looking for a Starter-like snapback.

Philadelphia Phillies snapbacks

Philadelphia Phillies snapbacks

Philadelphia Phillies snapbacks

Philadelphia Phillies snapbacks

Philadelphia Phillies snapbacks

Philadelphia Phillies snapbacks

When it comes to materials used, a wool/acrylic mix is the main go-to fabric.  It’s our favorite when it comes to overall look and feel.  However, leather, mesh, suede, and much more can be used to make snapbacks.  Third parties can even customize or bespoke their visors out for something unique by removing the visor and getting busy on the sewing machine.  Instead of wearing a regular Yankees snapback, why not swap out the navy blue visor for some Louis Vuitton or Gucci?

Taking care of snapbacks is a lot like taking care of a fitted hat.  You definitely don’t want to throw it in the washing machine, unless you want to see the front part crease beyond repair.  New Era makes a hat cleaner and there are many sneaker-related products that promise to protect your sneakers from awful stains like ketchup, oil, etc.  You may try these products on your hats when you first buy them to keep them stain free.

One tip about dirt and dust – don’t use tape or you’ll attract dust constantly and more of it due to tape residue left behind when dabbing tape to capture the dust.  Use a hat brush instead.

When choosing a snapback, take a mental inventory of your clothes and shoes.  Figure out what colors you have and that will help you narrow down your search.  A great color that goes with almost everything is navy blue, the color that the New York Yankees wear.  But if you’re looking for a specific colorway, go to our shop CraniumFitteds.com and type in the sneaker name and we’ll show you what we have in stock for your particular shoe.

When shopping for a snapback, you want to shop with someone reputable and trustworthy and honors their return policy hassle free.  With the internet at your fingertips, it’s easy to land on a website you’ve never heard of.  Beware of knockoffs.  If you see snapbacks being sold from China for $7, they’re fugazzi.  Why would you want to support that?  Not to mention, the workmanship is shoddy and anyone with one eyeball can clearly tell it’s a fake.  That’s not a good look.  While some might give you a pass on a pair of fake kicks but a hat?  Comon the struggle can’t be that real.

CraniumFitteds.com has been around since 2009 and due to our proprietary technology, since its implementation, 7 years ago have been shipping 100% accurate orders to our valued customers.  We pride ourselves on customer satisfaction.  It’s great when most of your customer service questions are about snapback restock and not ‘hey you guys shipped me a red A’s hat, I asked for black.’

We treat snapbacks with great care from the moment they enter our facility, they are always kept in plastic to keep them free of dirt and dust.  When we pack your order we inspect and place your snapback in a plastic bag to keep it free of cardboard dust.  We also use strong boxes that are larger than the snapbacks themselves to avoid crushing during the shipping process.

Buyer beware!  There are companies out there that will ship your precious snapback in an envelope and it will come in looking like it was jumped so watch out.  Make sure you shop with someone with integrity like CraniumFitteds.com

Oakland Athletics snapbacks

Oakland Athletics snapbacks

Oakland Athletics snapbacks

Oakland Athletics snapbacks

Oakland Athletics snapbacks

Oakland Athletics snapbacks

Now on to how to wear a snapback.  How you wear it says a lot.  For example, when someone wears it backwards you figure that person is laid back.  If you wear the visor sideways well then you, my friend, will look pretty silly.

When it comes to snapbacks, you can opt out of the sports world and go with streetwear snaps from brands we carry like Rebel 8, Diamond, Huf, etc.  These brands typically make the Starter type private label snapbacks and will even collaborate with Starter on joint snapbacks.

There are literally hundreds, if not thousands of brands out there with a snapback offering it’s mind boggling.  Although there’s a niche somewhere out there for those Instagram sellers, that’s not our thing.  We used to carry a lot of streetwear snapbacks based on demand and we have since been focusing mostly on sports licensed headwear.  It is a hard transition as you go through the changes but it had to be done.

Snapbacks are big worldwide, not just the United States.  Europe, Japan, Latin America, and the land of down under all love them a snapback or two.  It’s amazing to see how American skateboard culture has influenced so many cultures in the world.  Remember the Instagram sellers mentioned above?  Well they consist of many shops from around the globe.  With marketing budgets nil, many of them just appear to be a bunch of newbies when in fact they are legit shops.

Before the snapback trend there was the fitted hat trend and back then if you wanted a fitted, you had no choice but to go to New Era because there weren’t any factories out there who were able to match their quality until recently.  Still it’s hard to convince someone to wear a non-New Era fitted no matter how similar it is.

With snapbacks, there isn’t this issue.  There’s no hardcore brand loyalty.  Sure there are markets out there like the, Dominican Republic, where Mitchell and Ness snapbacks are a must.  But it’s different all over.  These days are much different than the Rocawear days.  It’s not so cut and dry.  It seems as if fashion lost its cohesiveness.  Let’s take the hat game for example – you got the fitted crowd, the snapback crowd, and the dad hat crowd.  With each trend, the market share per category shrinks.

Now that dad hats are the trend, snapbacks have seen a decrease in demand but there is a solid following left lurking in the midst.  And the top brands are still making snapbacks alongside the dad hat offerings.  This is great because when the snapback trend materialized the market put the fitted hat on the back burner.  This time around, the predecessor still gets love.  Kudos to the industry.  That really helps out the retailers.

Of all the snapbacks being made out there, the most popular stitch for stitch are the Mitchell and Ness ones.  They produced flawless pieces no matter how high the demand grew which is not easy feat to achieve.  The odd thing is Mitchell and Ness along with Reebok are both owned by Adidas yet Mitchell and Ness makes far superior product.  Not to mention, as of late years, Mitchell and Ness has invested into their labeling.  They’ve add inserts and hang tags to further set their snapback apart from the competition and really make their product stand out as a premium snapback at a very reasonable price-point.

As with all silhouettes, you see ups and downs in terms of supply and demand.  These days, hardly any retailer is focusing on snapbacks anymore, they’ve moved on to the next one.  Cranium Fitteds is still introducing new styles for all you snapback fans out there.  As long as we see demand for it, we’ll be bringing in new heat.

We love the changes.  It’s great to see a mix of silhouettes out there instead of everyone looking alike.  It is a little worse off for the general public as retailers have to balance out their shelf space with competing silhouettes.  This means less choices for you.

What does the future hold for snapbacks?  It depends on how long in the future you’re enquiring about.  In the short term it looks good for snapbacks but you won’t know what goes on in the fashion world a few years from now.  If people wore hats purely based on deflecting the sun’s rays, we’d say that hats with visors are here to stay including snapbacks.   However, if you’re just wearing a hat as a fashion statement then anything can happen in the future.

The great thing about this snapback trend cycle didn’t have to deal with bad bartacks like many customers and retailers had to deal with in the 90’s.  That’s evolution for you.  It must be said, looking back at the vintage deadstock out there, the quality and craftsmanship on snapbacks have gone up significantly.

It looks like snapbacks are definitely here to stay for a while longer.  We’re in an era where high fashion is still using the snapback along with the dad hat so that’s a good sign for snapback lovers.  Why?  Because demand will remain strong enough for the manufacturers to continue producing snapbacks.

Don’t believe me?  Ask a die hard fitted fan what they went through in 2010-2012 when every hat retailer literally stopped bringing in new fitteds.  Imagine as a willing and able customer, there’s no one tending to your desire of new fitteds!

As was mentioned brands like 47, Mitchell and Ness, New Era, and American Needle just to name a few are still making snapbacks and that’s a great thing as it gives the consumer many choices and keeping the game looking fresh instead of a played out genre.

 

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