If you’re into fashion, chances are you’re into dad hats too. They offer a clean, mature look that doesn’t scream out juvenile – afterall, that’s why dads wear them. Dad hats have been popular for a couple of years now and it doesn’t look like there’s any letting up anytime soon. Dad hats have taken the game by storm. Everyone who’s anyone is wearing them. That gives a lot of people a reason to follow suit. Let’s be real here, a lot of people look up to influential people for what to wear. It’s rare for people to just be original because they feel a sense of pressure to fit in with the rest of the crowd and even lead the pack by being the first to follow the trend.
Most people want to fit in and wear what’s cool at the moment. Right now dad hats are the clear choice amongst the majority of people. Some brands out there are making them with prometh and all types of crazy stuff but we have so far been sticking with sports licensed dad hats. They are cleaner and come at a much better price-point. Sports are here to stay, all the other stuff is just a fad that are very short-lived. Here today, gone tomorrow, literally.
All of the sports-licensed brands are currently manufacturing their own version of the dad hat and have upped their production. Dad hats have been produced as core programs so they’re nothing new, it’s just that they’ve gone mainstream for the time being. Of all the brands, 47 has the most sought after dad hat due to its clean, relaxed, unstructured, cotton fit. For these hat brands, the dad hat popularity is eating away at their profits since they sell for $22 compared to a $28-32 snapback and a $35 fitted hat.
The dad hat market is rather easy to get into. You can buy blank dad hats and have your logo embroidered on it and voila you’re in the dad hat market. You can’t say the same about the fitted market since New Era has that market cornered. Customers aren’t as picky about the fit of their dad hats as they are with their fitted hats. Having said that, most shoppers are opting for the 47 dad hats. They have a more comfortable and cleaner look than other hats on the market out there, especially the acrylic ones, those should be outlawed.
Where to buy dad hats
Where can you find dad hats? The best place to start is here right on our shop. As of this writing, we are currently only stocking sports licensed brands when it comes to hats in general. Due to our reduced warehouse space, we have decided to narrow down our offerings to the said mentioned. Besides, would you rather wear a dad hat with a prometh bottle or a, say Yankees dad hat? Which one is classier? Sure it’s all fun but who’s going to take you serious with such ridiculousness? That sort of stuff is to be put up for laughs as a meme on social media instead of actually made for the people to consume.
GQ wrote an article last year about the celebrity obsession with the dad hat, which can be read here. Dad hats are worn by Chris Brown, Tyga, Wiz Khalifa, Rihanna, Kanye, and many more. With so many celebrities in on the trend, so many of their followers are imitating the stars by also including the dad hat into their outfit. Since the last few years, demand for dad hats has been on the rise and there’s no other silhouette in sight to take its place for the time being.
The unstructured look of the dad hat is forgiving where the fitted would just crease and forever be ruined. How about that? Fitteds cost more and are more fragile. You have to hold a fitted hat as if you were holding a raw egg where as a dad hat can be wrestled with, no problem. If you do wind up creasing your dad hat, you can use a steamer to get the wrinkle out. The same can’t be done to a fitted especially if the crease is on the front two panels of the hat.
What about custom dad hats
Right now, the demand for custom dad hats doesn’t warrant 47’s exuberantly high minimums for custom orders. In laymens terms, the minimum requirement for each custom dad hat would be too high for us to stock up in each team. Most people are opting for official team color dad hats for the time being. People are in love with the neutral colors like black, khaki, navy, white, and gray. Dad hats are adjustable via a strapback or velcro strap. There have been no issues with these enclosures and they seem to be made with great quality.
Of all hats, the dad hat is the most versatile meaning anyone can wear it as long as it fits them whether it be a kid or an adult male or female. Because of its smaller crown size, it’s unisex. And because of its material and structure, you can easily store your hat in your bag without worrying about ruining it. Although it’s more forgiving than a structured hat, putting it in the washing machine is still not advised. The best thing to do if you need to clean your dad hat is to use a cleaner by New Era.
Although MLB players don’t wear dad hats on field, 47 makes dad hats that look just like the authentic on field fitteds. This gives fans a chance to truly rep their team without sacrificing the look of the official hat of the MLB. Dad hats have an advantage over fitteds in that they can be adjusted. There are a number of reasons why fitteds are annoying. For one, when you sweat the hat shrinks and you can’t just adjust the strap and you’re forced to pop some seams. With dad hats you don’t have that problem you can just adjust it as your hat changes its shape.
If you have a really big head a dad hat might look small on you and you might actually not be able to close the back enclosure via the strapback or velcro. The only suggestion is to cut your hair down and try again. But let’s be honest here, you probably had the same problem with snapbacks. You might unfortunately be unservicable as dad hats only fit a range of sizes, namely 7 1/4 – 7 3/4. If your head size falls outside that range, you may run into trouble finding a dad hat that fits you.
Much of the world looks to the good ole United States of America for streetwear fashion direction. We’ve seen a steady rise in demand worldwide for dad hats. Although it may be played out for early adopters, the rest of the world hasn’t even started yet. Most are still finishing out their snapback cycle meaning snapbacks are the most in demand in local worldwide markets. If the past is to predict the future, they’ll soon be demanding dad hats in greater number of customers. More and more people will join the bandwagon before the trend goes past its climax.
Snapbacks and fitteds are still ok to wear. Just because dad hats are hot right now doesn’t mean you can’t still wear your fitted and/or snapback if you wanted to. Those will always get love. It’s just that they got overkilled in the past few years and the market was saturated. Snapbacks were so popular, they were being sold at gas stations. Thin about that for a minute. You can’t get more mainstream than that as tacky as that distribution channel is. But seriously, who would want to wear a hat that’s being sold down the street at the local gas pump.
It may take several years for people to recover from those fads. Many people built up massive collections of snapbacks that are sitting in their closets right now. Are they building up dad hat collections now? Of course. Who doesn’t love shopping for new items? We love when a thing is upon us, we get a chance to build up a new collection. That said, what to do with your snapback collection. Many have opted to give their snapbacks to charity which is great. You can always give them away to friends and family. Everyone will thank you for it.
The good thing is dad hats, as we previously mentioned, are cheaper than other hats. At $22 a pop it makes it much easier to build up a decent collection. That’s even less than what beanies cost. Five dad hats would cost about $110 whereas five fitteds would cost $175. You can buy nearly three more dad hats with the difference. We can’t say the same for non-sports licensed hats as we’ve seen them retail over $32. Some people won’t wear a sports licensed hat and will go for a branded hat instead. That’s perfectly fine, not everyone is a fan of what you and I like. Everyone is unique and have their own preference.
Why do fitted hats cost so much compared to dad hats? The truth to that question is that people mostly wear fitteds only if they’re made by New Era. Therefore New Era can charge a higher retail price. Since New Era doesn’t have the same influence on dad hats, other brands have been able to come in and charge a fair amount. Many have always wondered if the process is the same, why are fitteds more money? The answer is, New Era can do that. It’s the same with Jordans you know, they jacked up the prices on them with no ability to appeal by consumers.
Now that Adidas has taken the sneaker industry by storm with its Boost technology, people aren’t looking to match their Jordans but rather they’re looking to match their Adidas sneakers. There are still people out there buying up every new retro Jordan release and matching it up with a fitted but let’s face it that’s gotten old. And fewer people are doing that anymore. Remember when would buy Jordans, a fitted, and some graphic t-shirt and call it day? People are now dressing in more classic pieces that have a bit of edge to them.
Dad hats go with pretty much anything you wear whether its a pair of ripped moto jeans or camo shorts. You can even dress like your pops and you’ll be fine. We’re just kidding. Of course unless you want to. The dad hat is meant to be worn facing front only. There’s no law that says you can’t wear it backwards but typically everyone wears it facing forward. It doesn’t look bad, it’s just that the crown is shorter than a fitted or snapback so it looks a bit odd backwards for some people.
For many it’s hard to switch from what they’re already used to. In the 2000’s we saw fitteds as the choice for streetwear then snapbacks and now dad hats. For many it’s dreadful just the thought of switching over to another type of hat but if you don’t move with the times, you risk becoming unfashionable. Which direction will the streets take it next? Who knows but we can expect it to be unthought of as each era cycles in it brings with it something we didnt’ expect. Can you seriously say with a straight face that you saw skinny jeans as not only a new thing but that it would last for years even till now?
Dad hats have been peaking in demand for a few years now. People seem to love them and can’t get enough of them. We’ve seen many people order 6 and more dad hats at a time building up their collection. We’re selling out each day but that’s ok because we’re getting new dad hats in each week. We’re going to keep it limited as far as the number of dad hats we sell we’re not going to stock nowhere near the other styles.
To see our entire dad hat collection, click here.